Graduate Projects
The following portfolio items showcase the diverse skills I've developed throughout my graduate program at Drexel University.
Personal Branding Website
In my graduate Digital Marketing class, I created the "Stephanie Speaks” blog using wordpress.com targeting individuals navigating the communications field, or those looking to enter the communications field. This project shows my ability to build a branded online presence, to navigate different promotional strategies, and to assess analytics, in a context that highlights my communications expertise beyond energy industry-specific content.
Media Kit
In my graduate PR Writing class, I created a media kit for a fictional business called Women Warriors, a boutique fitness center focused on strength and conditioning classes designed specifically for women. This media kit includes a backgrounder, a one-page flyer, and a press release. The project highlights my persuasive writing skills and demonstrates my ability to develop comprehensive communication materials that present intricate details in a way that is engaging and accessible to the public.
Social Media Audit
For my graduate class on Strategic Social Media Communication, I audited Burn Boot Camp Plymouth Meeting’s social media activity on their main platforms (Instagram and Facebook) from May 18 to May 25. This audit focused on evaluating how well the gym adhered to current research-based best practices regarding posting schedules, content mix, and audience engagement. Through this analysis, I demonstrated my ability to conduct thorough social media audits, apply strategic thinking to assess digital presence, and offer actionable recommendations. The summarized results included key suggestions for enhancing Burn Boot Camp’s social media strategies to attract a broader and more engaged audience.
Social Media Campaign
Also in my graduate Strategic Social Media Communication class, I created a social media campaign for Burn Boot Camp Plymouth Meeting. This campaign outlined the goals and key metrics of the campaign, as well as a detailed channel and content strategy for the campaign. This piece demonstrates my expertise in creating strategic, engaging content that resonates with audiences.
Market Research Report
For Marketing Strategy, I developed a research report for Burn Boot Camp Blue Bell. This report involved a comprehensive analysis of a potential growth opportunity. The report’s insights provided several recommendations for Burn Boot Camp Blue Bell to be able to decide if a key marketing decision should be considered. I am including this report to showcase my research and analytical skills, my attention to detail, and my ability to translate findings into strategic actions.
